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Customer Discovery - Entendendo o problema
one of the great things about entrepreneurs as they passionately
believes in
what they're building are doing at any time and so
that DNA just try a few to want to get out the building
and show people exactly what you're doing because you implicitly belief
just implicitly that you understand
now turning their problem but because you implicitly understand their problems
you know exactly what to build and the only problem we're gonna have after he
showed the people
issue thinkin that you're hoping that your company has a big enough room
for you to put all the bags and money better in a cup it turns out that as
much as you believe that
it never happens that way in this one you have fun day one
is nothing more than a series of un tested hypotheses
and at just a fancy way for saying your
guessing about los to the things about your startup
you're guessing about pricing you're guessing about who the customers are
we're guessing about what features they what West yes about
customers and features is called product market fit and the concert
while you think you believe mean we'll more than likely rock
and therefore instead of just telling people
after product or just shopping and demo in front of their faces
what you're really wanna do is to get out be quiet
and understand their problem and understand how they solve it today
doctor them thanks for your email we'll be over time
as I mentioned on the phone working on something that is very cool I think
you're
you'll find very interesting but before we get into that I you know
really don't know much about are the types research that you doing in and
where this might fit into its a really wanna
ask you some questions about the job that you're doing the research that you
doing
I using in vitro platforms and where cells
integrate into that sure so you may be to start with can you tell me a little
bit about the research that you doing here
yeah I'm Sun chief scientific officer Excel
on were basically looking at tumor cells
what we do is we take the tumor biopsy and we try to culture individual cells
on petri dishes and to quickly tell me a little bit about some of the challenges
that you think countered
I may be in particular within the church systems yeah someplace *** are quite
poor
on a lot of the the experiments in my jar
rate I and you can you talk a little bit more about maybe someone that needs the
you have
with regard to sub base model some particular and we talked about this I
think one of the biggest serve
pinpoints for us is handling of the cells
I'm we would really like I a lot of cells
the ability to SoCo up the cells with the will be there
very appealing what else should have asked you today well that's her
I think that I think that the key thing is
a lotta researchers really want to get access to preclinical specials
are and so if you have the ability to to
guarantee that the cells are plastic in their behavior
think that the I would be extremely powerful
it's great thank you very much appreciate and today my pleasure
am said